Many keen Pokemon fans arrived this morning but still had to wait for hours to get inside. A queue extended out of the shopping centre as more fans arrived before it was cut off early this afternoon.
As of 13:00 BST, fans were still loyally stood in the queue nine hours later for their chance.
While this store will be open until 15th November, some stock is already limited and large plushes are apparently sold out.
There is no information as to when certain items will restock, but we can expect further waves of items to be released back onto the shelves across the next four weeks. Limits on sales have been introduced to try give as many people a chance of buying items they would like as possible throughout October and November.
Scalpers have already listed many items on resale websites such as eBay at inflated prices. The previously mentioned £20 London City Pikachu plush can be found for up to £200 by some looking to take advantage of the demand. Other items such as playmats, stickers, socks and even the plastic bag are being resold at high prices.
If you are hoping to head down to Westfield to buy some Pokémon merch, getting there early will likely be a must. This will also give the best chance of snagging some of the big plush toys that tend to sell out quickest and are resold with the highest markups.
The Pokémon Center London will be open from 18th October - 15th November at Westfield London shopping centre.