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Blizzard survey asks about NFTs and play-to-earn games

Blizzard Entertainment's recent survey asked some NFT-related questions that raised many fans' eyebrows, here's all the latest.
Blizzard survey asks about NFTs and play-to-earn games

Blizzard Entertainment sent out a survey via email this week to thousands of Blizzard game players, asking them their opinions about NFTs, "play to earn" games, and cryptocurrency.

Among other sets of questions, the survey asked users to rank "emerging trends in gaming" - ranging from NFTs to metaverse gaming experiences - on a scale from "Very disinterested" to "Very interested."

Here's everything we know about the content of the survey and whether Blizard is considering implementing NFTs.

Players' reactions to Blizzard's NFT survey

Blizzard Entertainment's survey asked about NFTs, cryptocurrency, and the metaverse. (Image: WoWHead)

Blizzard Entertainment's survey was sent to "select players," and asked users about NFTs, cryptocurrency, the metaverse, and "play to earn" games. At the end of the survey, users ended up in the Blizzard store.

Players were unhappy with the implication that NFTs could come to their favorite Blizzard games, and many found it strange that a survey they did to help the company spit them out in the Blizzard store.

"I will actively avoid games from companies who push NFTs," said Reddit user 410maximus. "Is there a way to tell them that this would most likely stop me from buying the game?" Reddit user Andrige3 added.

After users posted their negative opinions on social media, Blizzard President Mike Ybarra posted on his own Twitter, stating, "No one is doing NFTs."

It seems strange that the developers' survey would contain questions about NFTs if they did not plan on potentially implementing them, but Ybarra provided no further comment.

NFTs' history in gaming

Ubisoft's Digit NFTs earned only $400 throughout their run. (Image: Ubisoft)

Blizzard Entertainment's reference to NFTs is not the gaming world's dive into NFTs. In late 2021, Ubisoft tried out item NFTs called 'Digits' in Ghost Recon Breakpoint, but quickly stopped development after the community expressed wide dislike for the items.

Blizzard Entertainment's survey comes just a few months after Microsoft purchased Blizzard for $68.7 billion.

That's all you need to know about Blizzard Entertainment's player survey and its questions about NFTs. Want to stay up to date with related news and this ongoing story? Check out our Entertainment section for more!


Featured image courtesy of Blizzard Entertainment.