Soon after announcing her new skincare line that allegedly protected users against blue light side effects, 100 Thieves co-owner Valkyrae apologised for the lack of concise evidence backing the technology behind it.
Once the RFLCT website went live, many users pointed at the lack of reputable sources that backed up Blue Light Prevention Factor technology, which allegedly works similarly to the FDA approved Sun Protection Factor.
In fact, the FAQ section featured a rather concerning warning, explaining that they "are not responsible if information made available on this site is not accurate, complete or current."
Via a Twitter audio, Valkyrae admitted that all the "hate was warranted," and is actively looking for the website to reflect a more accurate depiction of her products.
"The hate, doubt, and concerns are all warranted and valid. I also was very upset and confused when I saw the website and there were no links to the studies or credits to the labs or people that worked behind the scenes to make RFLCT happen."
At the time of writing, the website has been updated to feature a more comprehensive introduction to the Blue Light Prevention Factor technology, including citing sources such as the National Library of Medicine, the Journal of Biomedical & Physics Engineering and more.
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Featured image courtesy of 100 Thieves.