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100T Valkyrae's skincare line branded "scam" over blue light claims

The 100 Thieves co-owner was criticised on social media for advertising what some people have called a "scientifically proven useless" product.
100 Thieves co-owner and content creator Valkyrae has been slammed on social media following the unveiling of her new skincare line, RFLCT, one that claims to protect against exposure from blue light coming from devices such as smartphones or PCs.

During the video presentation for RFLCT, Valkyrae explained that promoting a product with BLPF made complete sense for her as a content creator that spends dozens of hours "glued to a screen."

It was about two years ago that I started wearing blue-light-blocking glasses to protect my eyes, and that prompted me to question how the blue light might be damaging my skin. That's basically when I started on a personal quest to find a solution that would prevent damage to my skin from my day-to-day."

The Blue Light Prevention Factor (BLPF), which according to the RFLCT website is similar to Sun Protection Factor (SPF), a measure of how much solar energy (UV radiation) is required to produce sunburn on protected skin, has been deemed useless by some users.

valkyrae
Valkyrae's new skincare line has been heavily scrutinized. (Picture: 100 Thieves)

One Twitter user linked to an article by Coats et al., (2020) published by the Journal of Cosmetic Dermatology that concluded the following: "A study found that the use of a computer screen for 8 hours a day for 5 days at a 20-cm, or approximately 8-inch distance did not worsen melasma lesions."

Another user called described the product as "scientifically proven useless," adding nonchalantly that it might make "your skin nicer." 

What makes matters worse is the disclaimer found on RFLCT's website regarding cited sources explaining the long-term damages of blue light exposure. "We are not responsible if information made available on this site is not accurate, complete or current," they state. 

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RFLCT's statement. (Picture: RFLCT)

Some of the sources cited on the website include a study published in July 2020 by Digital Detox, stating that “there is mounting evidence that supports [blue light's] contribution to photo-aging, including wrinkles, worsening skin laxity, and hyperpigmentation.”

It remains to be seen if either Valkyrae or RFLCT will address these public concerns in the following days. 

 

 

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Featured image courtesy of 100 Thieves.