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Who Is Tori Dunlap? The TikTok Finance Queen And Money Expert

Tori Dunlap is the founder of Her First $100K and has made waves for her money-saving videos, earning her the title of TikTok Finance Queen.
Who Is Tori Dunlap? The TikTok Finance Queen And Money Expert
Tori Dunlap is a popular American entrepreneur and social media icon with over 2 million followers on the video-sharing platform TikTok. The 26-year-old started making waves this year after sharing financial and investment advice through her videos on the app.

More recently, Tori has earned the unofficial title of TikTok Finance Queen and has been featured on several mainstream media outlets, including CNBC, NBC, and, more recently, the TODAY Show.

The TikTok money expert is also a strong advocate for financial feminism. Through her multi-million-dollar money education company, Her First $100k, Tori provides financial education and has been branded the "voice of financial confidence for women."

Why is Tori Dunlap the TikTok Money Queen?

tori dunlap tiktok finance queen money expert
Tori Dunlap has over 20 million likes across her videos on TikTok. (Picture: TikTok)

Tori rose to internet stardom when she left her entry-level digital marketing job in Seattle to pursue her own financial education company while sharing videos of top money-making tips on TikTok in mid-2020.

Her videos quickly caught on, and Tori surged in popularity, earning her a large following across various social media channels and the title of TikTok Finance Queen.

Tori has roughly 2 million followers on the platform and nearly 1 million followers on Instagram. She also has a podcast titled Financial Feminist on Spotify and Apple. Tori is also releasing a book in December this year.

How did Tori Dunlap start Her First $100k

tiktok money expert tori dunlap today show
The TikTok Money Expert has been sharing financial advice to empower women to get rich. (Picture: TODAY Show)

Tori started her first business when she was only nine years old, which involved running an organized network of vending machines. With a knack for entrepreneurship, she ventured into digital marketing after graduating with two degrees (a Bachelor of Science and a Bachelor of Theater).

Then, at just 22 years of age, Tori started the company Her First $100k on the sidelines, with a goal to reach her first $100,000 in three years. She later left her job and accomplished her goal at age 25.


Being called “TikTok’s Finance Queen” on The Today Show? Priceless.

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Followingly, armed with a mission to "fight the patriarchy," she realized that it would not be possible to achieve financial equality if she didn't pass on her knowledge; this inspired her to start sharing on social media.

@herfirst100k What was the best financial advice someone ever told you? Comment it here, it could be exactly the thing someone needs to hear today. #financialfeminist♬ оригинальный звук - дграÑ„икс

"Without financial education, financial freedom can never be attained. And without financial freedom and economic equality, women will always lack true equality," she noted on her blog. Tori now embraces her role in empowering women, helping them fight the patriarchy by making them rich.

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Featured image courtesy of Twitter / Tori Dunlap and Unsplash.