When you know the best times to post on the app, you can optimize your posts and ensure that more people discover and interact with your awesome content. Here's our guide to the best times to post on TikTok in 2022 to maximize your viewership and engagement.
When is the optimal time to post on TikTok in 2022?
According to an analysis from the social media management platform Hootsuite, the best time to post on TikTok for maximum engagement is Thursday at 7 PM local time.
Around this time, more users are online and interacting with content on TikTok than at any other time. The high level of interaction during this time is likely because most people are off of work and school around 7 PM, and many people do not have extracurricular obligations during this time.
Top Tips for when to upload content on Tiktok in 2022
Because the content on TikTok is so varied, the overall best time to post might not be the best time for everyone. To help you choose a time to post your videos, we've listed a few tips that will guide you along the way.
Experiment with different times
As we stated earlier, the best time to post on TikTok is Thursday at 7 PM; this is when accounts get the most engagement on their posts. That said, while the overall average best time to post on TikTok is Thursday at 7 PM, you don't necessarily always have to post at this time.
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After all, every individual content creator has a unique audience, and the users in that audience may be online at different times. So it can pay off to pay attention to your audience and ensure you're posting when they're online and viewing content. Oh, and don't forget to hop on trends!
@khaby.lame Could be the new Khaby ?🤣🤣 👩🏿ðŸ¦± ðŸ¤²🏾 Potrebbe essere il nuovo Khaby? #learnfromkhaby #imparacontiktok #stitch ♬ suono originale - Khabane lame
For example, if your content is geared toward teenage gamers, you probably don't want to post at 3 PM on a Tuesday when your audience is at school or otherwise busy. Try experimenting with different posting times to see which works the best for your account, and don't be afraid to try the same time twice!
Keep track of your content
As you post regularly on TikTok, keep track of your content and which posts perform well on the platform. Also, take note of any trends regarding when you posted the videos; do your Friday videos blow up while no one interacts with those posted on Mondays? In this case, it might be a great idea to post more on Fridays.
It's crucial to consistently record and analyze your content to see what works and what doesn't. This way, you won't waste your time posting awesome content at times that users won't even get to see it.
And that's all. For more TikTok content, check out our section dedicated to Entertainment news, guides, tips, and much more.
Featured image courtesy of TikTok / Bytedance.