Twitch streamer Kaitlyn "Amouranth" Siragusa, best known for continually pushing the boundaries of provocative ASMR and spicy hot tub content, has departed from the Amazon-owned streaming platform to join the rival platform, Kick. The announcement was made on 18 June 2023 during her seventh-anniversary celebration on Twitch, adding a twist of surprise for her fans.
This latest move follows close on the heels of another popular streamer, Felix "xQc" Lengyel, who signed a non-exclusive $100 million contract with Kick. This back-to-back exodus marks a significant shift in the streaming industry, raising questions about Twitch's reigning dominance and Kick's rapidly increasing appeal among top streamers.
Amouranth, who held the title of the most popular female streamer on Twitch in 2022, is known for skirting the lines of Twitch's content guidelines. According to Twitter user FearedBuck, Amouranth is locked into a two-year contract, estimated to be worth $30 million.
The latest mass exodus from Twitch to Kick signifies a broader trend in the streaming community. Specifically, the Amazon-owned giant has recently faced controversies over its decision to restrict branded guidelines, which, combined with Kick's more favorable subscription revenue share for streamers, has made the emerging platform an attractive option.
Moreover, it seems Amouranth's move to Kick was met with immediate success, debuting to over 11,000 viewers, according to Streamscharts. Once hesitant due to concerns about Kick's owners and investors, the streaming star's transition may be setting a precedent for other Twitch stars eyeing a potential switch.
IT’S TIME pic.twitter.com/HyKlZrggRr— Amouranth (@Amouranth) June 17, 2023
Better still, with the growing catalog of star talent moving to Kick, along with more lenient content restrictions and a more generous revenue split for creators, Kick seems to be reshaping the livestreaming landscape as a whole. As Amouranth and xQc's migration illustrates, Kick's rise is casting a looming shadow over Twitch's current market share.
Kick's owner and streamer Tyler "Trainwreck" Nicknam has hinted at six acquisitions in March, leading to further speculation about who the next big names to leave Twitch might be. As the streaming community watches closely, one thing is certain: the competition between Twitch and Kick is intensifying, opening up new possibilities and opportunities for streamers and fans alike.