Spanish streamer and YouTube superstar Rubén "ElRubius" Doblas teased a big announcement this past last week with many fans speculating it concerned a move to another platform like Facebook Gaming.
As it turns out, the 30-year-old did a complete fake-out, as his video parodying the Ninja going to Mixer announcement was simply to confirm he will continue to stream on Twitch, the platform he's been consistently broadcasting on since 2018.
"I'm pleased, as well as proud and satisfied to announce my final decision when it comes to choosing a streaming platform," Rubius says to start the video, quickly following up with what seemingly sounds like corporate talk that bores everyone gathered around.
As the tone shifts, the Spanish personality admits that the "last years on Twitch have been crazy. We've created an amazing community, and I've felt that same feeling back when I created videos for the first time. But guys, sometimes life gives you opportunities you can't reject."
Rubius continued to tease fans right to the last second until finally, the decision was made: "This is my home, I'm staying on Twitch."
“Daddy’s staying on Twitch” (Credit: ElRubius)
According to industry insider Rod "Slasher" Breslau, Doblas re-signed a new contract to maintain his stream exclusively on Twitch, however, no information regarding the value of it was shared.
sources: Rubiu5 re-signed a new contract to exclusively stream on Twitch last month but no announcement was made until now https://t.co/Xni126IpLR— Rod Breslau (@Slasher) July 15, 2020
With over 45 million subscribers on YouTube, Rubius moved to Twitch as his principal streaming platform in 2018 after a fallout with YouTube regarding monetisation and has enjoyed impressive success, currently boasting the sixth most followed Twitch channel.
As the English speaking side of Twitch still wonders what happened to DrDisrespect, retaining ElRubius is a massive boost to Twitch in the ever-competitive world of streaming, and possibly, the most important move the Amazon-owned site has made in recent years.