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Diablo Immortal $100m Mobile Purchases In 8 Weeks

Here's what you need to know regarding the recent news of Diablo Immortal generating over $100 million in mobile purchases.
Diablo Immortal $100m Mobile Purchases In 8 Weeks

Diablo Immortal has been at the forefront of some controversy recently, with the game costing a ludicrous amount to get to max level if you pay for it, and the microtransactions coming across as fairly aggressive. But despite all this, the game has managed to turn a pretty penny for Blizzard Entertainment.

The game has garnered over 100 million dollars through mobile purchases alone, and in only just 8 short weeks after its release. So let's look at exactly how and why Diablo Immortal has managed to pull off this impressive feat of financial success.

Diablo Immortal - $100m Mobile Purchases In 8 Weeks

Diablo Immortal $100m Mobile Purchases In 8 Weeks coming in second only to Pokemon
Diablo Immortal has generated $100 million in 8 weeks, only second to Pokémon GO. (Picture: Blizzard Entertainment)

Diablo Immortal has reached this huge financial milestone in an impressively short time of two months (or 8 weeks) and is only second to Pokemon Go which reached its $100 million mark in just two weeks. It had been estimated before that Diablo Immortal was earning around 1 million dollars a day, but it seems that this was a conservative number.

Due to the amount of money Diablo Immortal is making, it would be highly unlikely for Blizzard to change its transaction system for mobile devices, (since this is the main source of income for Diablo's microtransactions), or for other platforms. This can be a bit frustrating since many fans have complaints about the game's current mechanics.

The recent controversy and fan outcry have been demanding less predatory microtransactions and an update to some of some sloppy development in certain parts of the game. But that said, it's highly unlikely that Blizzard would do anything to interfere with the massive cash cow Diablo Immortal has become.

Though if Blizzard wants to keep players coming back to the game, they should look into polishing and fixing some of the outright broken features of the game. Such as the recent glitch that is causing an XP loss for players during the current battle pass, which has been provoking a massive fan uproar.

Diablo Immortal $100m Mobile Purchases In 8 Weeks hopeful for more updates to come and Diablo 4
For now players can only hope Blizzard continues to improve on Diablo Immortal and wait for Diablo IV. (Picture: Blizzard Entertainment)

All this aside though, it can't be understated that Diablo Immortal has become one of the top dogs in terms of its financial success and only in a very short time. And although it has its glaring issues, fans are still behind the franchise as the game itself is solid and the prospect of the future mainline title Diablo IV is nonetheless something to look forward to.

For more on the game and the iconic franchise, check out our section dedicated to Diablo guides, news, leaks, and much more.


All featured images are courtesy of Blizzard Entertainment.