PUBG Corp. sets out PUBG esports plans
Published on July 25th, 2018
At the PUBG Global Invitational media day held on Tuesday 24th July, PUBG Corp. announced their five-year plan for PUBG esports, beginning with setting up their foundations in 2018 prior to launching major initiatives in 2019. The company will roll out leagues in four regions in 2019: Europe, North America, China and Korea. They could also be introducing more in 2020, depending on the success of the initial leagues and global demand for the product. During their presentation, PUBG Corp. discussed the two main problems they would likely face; financial stability and issues regarding rulesets between regions. Addressing the former, PUBG Corp. that they have devised several revenue streams for pro teams over the course of their five-year plan. These include prize pools, merchandising and, one that they touched on a bit further, opportunities for revenue share. The first revenue share initiative will be taking place this weekend at PGI 2018, with team-themed in-game cosmetics of the 20 finalists being made available to fans and a percentage of the amount going to the teams. We assume this cosmetic revenue share will continue into 2019 with the regional pro leagues, which will each be operated by their own individual regional partners. Each pro league season will finalise with a World Championship tournament, bringing the regions together for what will likely be PUBG esports' biggest annual event. Speaking of their plans, PUBG Corp. CEO Changhan Kim said that they don't want to “use esports as a marketing tool", detailing the importance of grassroots tournaments and third-party events to the company and the ecosystem of the game. PUBG Corp. has clearly been making strong, well-calculated strides to creating a proper esport ecosystem for their game, and these plans further prove their desire to compete with the big dogs of the esport world. The game already does very well on Twitch, a clear indication to the fact that consumers are actively looking for high-level PUBG gameplay. With the launch of the pro league and more to come, we can expect to see a lot more PUBG in the very near future. The minimal amount of Fortnite esports we've seen hasn't exactly been impressive, whilst the H1Z1 Pro League continues to struggle along with little real direction, so PUBG may finally make battle royale seem viable within esports, despite its many detractors.